ABCD - Building Trust in Your Job Search Journey

Advice By Damian Penston Published on October 12


Trust is at the heart of every successful job search. It's not just about convincing others to trust you—it's also about trusting in yourself. Whether you're meeting with potential employers, connecting with colleagues, or pursuing a new opportunity, trust is the key to opening doors. I’ve developed a simple but powerful framework to help you build trust in your professional journey: Ability, Believability, Connectivity, and Dependability—what I call the ABCD framework.

Let’s break it down and show you how you can apply it to your job search.

Ability: You Have What It Takes

The first question any employer will ask themselves is, “Can they do the job?” That’s where Ability comes in. It's all about knowing what you're doing and being confident in your expertise. Whether it's the skills you've learned, the qualifications you've earned, or the experience you've gained, you have the ability.

But here's the thing: ability is not just about your past—it’s about your potential. Employers are not just hiring you for what you've done; they’re hiring you for what you can do next. So don’t just focus on what you’ve already accomplished—be ready to showcase how you're constantly learning, growing, and improving. Trust in your ability, and others will too.

Believability: Show Them You’re Real

Next comes believability. Can they trust what you’re saying? Yes, employers care about your credentials and references, but even more importantly, they want to know if you’re genuine. If you’re honest about your strengths and your weaknesses, and if your words match your actions, you’ll come across as someone who is real—and real people get hired.

Believability isn’t about being perfect; it’s about being authentic. If you present yourself as someone who is reliable, realistic, and grounded, employers will believe in you. And remember, if your story resonates with you, it will resonate with others. Trust yourself to be the best version of you in every interview and interaction.

Connectivity: It’s All About Relationships

One of the most important elements of your job search is building genuine relationships with potential employers and interviewers. Connectivity is about more than just your resume; it’s about showing that you understand others, care about their needs, and can work well with them.

In your job search, this means creating a real connection during interviews or networking opportunities. Focus on finding common ground, actively listening to what others are saying, and showing empathy. When you make an effort to connect with people on a deeper level, you demonstrate that you’re not just interested in the job, but in building a professional relationship that adds value to both sides.

Dependability: Be the Person They Can Count On

Dependability is the foundation that supports everything else. It’s about following through on your promises—doing what you said you’d do. When employers trust that you’ll show up, meet deadlines, and keep your commitments, they know they can count on you.

This means being consistent and communicating clearly. If something doesn’t go as planned, be honest about it and explain how you’ll fix it. Dependability shows employers that hiring you isn’t a gamble—it’s a sure thing.

Trust in Yourself

As you move forward in your job search, remember that trust is a two-way street. Employers need to trust you, but you also need to trust yourself. With the ABCD framework—Ability, Believability, Connectivity, and Dependability—you have everything you need to build trust in any professional setting. Trust in your skills, your story, and your ability to connect with others. Believe in yourself, and watch how others start believing in you too.